Type of Work
Branding
Website
Art Direction
Social Media Ads
Video
Year
2017-present
Desserts by Dre, is a cake shop in Liverpool, UK which specializes in a wide range of desserts including gateauxs, cheesecakes, brownies, doughnuts and more. Along with their shop, they also
The objective was to create a brand that was simple yet effective and that would also allow for flexibility in its application. The simplicity of the branding shouldn't be too distracting, giving the spotlight to the colourful desserts that are signature to Dre's creativity and style.
The icon, was developed as a "pull out" from the cake "E" from the logo for uses where the full logo may not work, and to also create a bit of a sign off stamp for any branding applications.
Logo
Icon
Website
Instore Signage
Labels & Packaging
The website, signage and packaging continue to reflect the bold, simple, yet playful branding of Desserts by Dre. Maintaining the "Chocolate" colours with strong use of the logo and icon.
